Now GM’s Joel Ewanick buys Manchester United
Or some part of it anyway, as General Motors and Manchester United have scheduled a press conference in Shanghai tomorrow to announce a marketing deal. GM, you may recall, is based in Detroit and Man U...
View ArticleGM becomes Man U’s ‘auto sponsor’– but it’s a shirtless deal and might be the...
All is now revealed and General Motors is to sponsor lots of stuff to do with Manchester United, citing its 600m fans across the world, although it hasn’t supplanted shirt sponsors Aon. The deal gives...
View ArticleWhy the Premier League should stall new £35m Barclays sponsorship deal
The Premier League just doesn’t get it, does it? The world is crashing around Barclays’ ears, its chief executive Bob Diamond has just been forced to step down by the Governor of the Bank of England,...
View ArticleIs botched Manchester United sponsorship deal the reason for Ewanick’s...
“He failed to meet the expectations that the company has for its employees,” said General Motors spokesman Greg Martin cryptically. That looks like being GM global marketing supremo Joel Ewanick’s...
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